Ford Motor Co. just dropped the hammer on new car deals—offering 0% financing for 48 months, $0 down, and no payments for 90 days on most Ford and Lincoln models through September 2. The announcement comes on the heels of a 14% jump in U.S. sales for Q2, locking Ford in as the country’s top-selling brand.
Key Points
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Incentive Details: 0% APR, $0 down, no payments for 90 days on most models until Sept. 2
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Sales Surge: Ford’s Q2 sales jumped 14%, crowning it the top U.S. automaker
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Dealer Reaction: Showroom optimism climbs despite looming second-half slowdown forecasts
With industry watchers predicting a cooling off later this year, Ford’s aggressive incentives could keep traffic flowing through dealership doors.
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