A powerhouse collaboration between Ram, UFC, RealTruck and Barrett-Jackson will send two exceptional custom Ram trucks to the Barrett-Jackson 2026 Las Vegas Auction to benefit the Folds of Honor Foundation and UFC Foundation. The trucks will cross the auction block as a pair on Friday, Sept. 11, 2026, at approximately 3:30 p.m. PDT in the West Hall of the Las Vegas Convention Center.

The sale celebrates American innovation and brings together the iconic power and heritage of the Ram brand, RealTruck’s leadership in aftermarket accessories, UFC’s global reach and Barrett-Jackson’s world-class auction platform.

With Barrett-Jackson waiving all fees and commissions, 100% of the hammer price from the sale of both vehicles, which are being sold as a pair, will benefit the Folds of Honor Foundation, providing life-changing educational scholarships to the families of America’s fallen or disabled military and first responders. In addition, a portion of the proceeds will also benefit Hispanic charities via the UFC Foundation in recognition of Mexican Independence Day weekend, as both UFC and Zuffa Boxing will host events in Las Vegas, Nev. and Glendale, Ariz., on Saturday, Sept. 12.

The two highly anticipated Ram trucks — a one-of-one 2027 Ram 1500 Rumble Bee SRT and a 2005 Ram 1500 SRT-10 — are being auctioned on the 25th anniversary of the Sept. 11, 2001, terrorist attacks on New York City, Washington, D.C. and Pennsylvania. As the nation pauses to remember the nearly 3,000 lives lost, this partnership honors the extraordinary courage and selflessness of the first responders, military service members and everyday citizens who answered the call in the minutes, hours, days and years that followed.

UFC President and CEO Dana White will be on the Barrett-Jackson auction block to help drive bids for these incredible trucks, alongside Barrett-Jackson Chairman and CEO Craig Jackson. In addition to the one-of-a-kind vehicles, the winning bidder will also secure a VIP UFC Experience to the future event of their choice.

“Barrett-Jackson has a long history of uniting automotive passion with incredible charitable causes,” said Craig Jackson, chairman and CEO of Barrett-Jackson. “Partnering with global powerhouses like Ram, UFC and RealTruck allows us to amplify our fundraising efforts. Having Dana White bring his unmatched energy to our Las Vegas auction block on Sept. 11 ensures we will maximize the support for the true heroes and families honored by these incredible charitable organizations.”

“I’m grateful to UFC, Ram, RealTruck and Barrett-Jackson for this unique and very special opportunity,” said Folds of Honor founder and CEO Lt. Col. Dan Rooney. “The four companies are true patriots that are changing our recipients lives through education.”

The unique trucks are custom builds from two generations, each pushing the limits of performance, craftsmanship and customization.

“Millions of Americans remember where they were and what they were doing on Sept. 11, 2001. Twenty-five years later, most of us remember 9/11 as a defining moment in our nation’s history. But for thousands of Americans, it is part of our personal history,” said Tim Kuniskis, head of American Brands, SRT Performance and North America marketing, Stellantis.

“At Ram, SRT and Direct Connection, we are honored to support the men and women who protect and serve our communities,” Kuniskis continued. “The opportunity to support these great causes while bringing together two of the most exciting trucks in Ram history is an honor. The 2027 Ram 1500 Rumble Bee SRT represents where we’re headed, while the Viper-powered Ram SRT-10 represents where we’ve been. Together, they celebrate American performance, American ingenuity and the resilient spirit that has carried this country through every challenge.”

The First Retail Production and Custom One-of-One 2027 Ram 1500 Rumble Bee SRT Pickup

The 2027 Ram 1500 Rumble Bee lineup creates a new performance pickup segment, featuring the industry’s only Quad Cab, short bed, widebody configuration and three available HEMI® V8 powertrains. At the top of the lineup, the Rumble Bee SRT is powered by a supercharged 6.2-liter Hellcat HEMI V8 engine that delivers 777 horsepower and 680 lb-ft of torque. The truck accelerates from 0 to 60 mph in 3.4 seconds, covers the quarter mile in 11.6 seconds and has a targeted top speed of 170 mph.

The Rumble Bee SRT crossing the Barrett-Jackson auction block will be the first retail-production model built and will receive additional customization to create a true one-of-one collector truck. Planned details from the Ram design team and SRT’s Direct Connection team include:

• Direct Connection 3.0-liter supercharger upgrade capable of more than 900 horsepower
• Direct Connection Magnaflow stainless steel cat-back performance exhaust
• Hand painted two-tone paint scheme with a Molten Red Pearl-Coat upper body and Diamond Black Crystal Pearl-Coat lower body
• Custom bedside graphics in matching Molten Red Pearl-Coat
• Diamond Black Crystal Pearl-Coat fender flares
• Black center hood stripe
• Flame Red “RAM” grille badge and Brembo brake calipers
• Satin black 22-inch wheels
• Custom one-of-one center console badge that authenticates the build

A Pristine Custom 2005 Ram 1500 SRT-10 Pickup

The 2005 Ram 1500 SRT-10, customized by RealTruck, is powered by a legendary 8.3-liter, 500 horsepower V10 engine originally found in the Dodge Viper. The truck redefined pickup performance when new and still holds the Guinness World Record as the “World’s Fastest Production Pickup Truck.”

The custom SRT-10 crossing the Barrett Jackson auction block blends Ram’s performance heritage with modern American craftsmanship from RealTruck. Built by ProMotorsports in collaboration with Mark Trostle, vice president of Ram, SRT and Mopar Design, the SRT-10 includes:

• Two-tone paint scheme with a yellow upper body and black lower body
• Black hood graphics
• Custom wheels in matching yellow and black
• Viper-inspired bedside graphics
• Alea black leather seats with yellow accents
• RealTruck PowerStep running boards
• RealTruck Pro X15 soft roll-up tonneau cover
• Husky Liners floor liners and bed protection

“Every build tells a story. This one tells three. It’s a 2005 truck, the same year UFC’s Ultimate Fighter launched under Dana White and this SRT-10 became the inspiration for the new Rumble Bee it’s paired with. We took RealTruck’s product lineup, Ram’s performance DNA, and UFC’s massive platform, and pointed it all at something bigger: raising real money for Folds of Honor and the UFC Foundation through Barrett-Jackson’s stage,” said RealTruck Inc. Vice President of Marketing Lee Riser. “This is how you build a legacy piece with a purpose and we’re excited to have this heavyweight added to our collaboration lineup.”

The Sept. 10-12 Las Vegas Auction will be broadcast live on History and FYI, Barrett-Jackson.com and Barrett-Jackson’s YouTube channel. To learn more about bidding on these vehicles or attending the event, please visit: Bidder Registration.

This article was originally published on Barrett-Jackson.com.