What happens when a car that was never meant to be fancy gets completely rethought by one of the best in the business? At SEMA 2025, we walked up on “Haraka”, a 1970 Plymouth Road Runner that was overhauled by Steve Strope and Pure Vision Design. This build has an enlarged version of the Road Runner’s big-block V-8 as well as a watch-inspired dash, fashion-influenced interior touches, custom Inkwell Violet paint, and Heidts’ new independent front and rear suspension systems.

In this video, we take a closer look at what makes Haraka so different, and whether this kind of reimagined Mopar still has what made the original Road Runner so cool in the first place.

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