Barrett-Jackson announced today a major expansion of its flagship Scottsdale Auction for 2027, expanding to nine full days of live auction action from Saturday, January 23, through Sunday, January 31, 2027. The historic shift directly addresses unprecedented global consignment demand and fully maximizes the premier facilities at WestWorld of Scottsdale across two consecutive weekends.
This exciting schedule change officially begins with the high-energy Rock The Block concert on Thursday, January 21, 2027, followed by the exclusive invitation-only Opening Night Gala on Friday, January 22, 2027, before vehicles officially start crossing the auction block on the morning of Saturday, January 23.
The strategic vision behind this extended calendar marks a significant step in Barrett-Jackson’s evolution from a traditional collector car auction into a premier global lifestyle destination. The sheer volume of world-class vehicle consignments applying for lot numbers required expanding the event’s physical footprint and schedule. By opening the block a full weekend earlier, Barrett-Jackson aims to increase its vehicle docket to well over 2,000 collectible vehicles, allowing the team to showcase an even wider variety of exceptional consignments and collections. Additionally, more operational days will accommodate a significantly larger automobilia docket to feed the growing collector demand for rare automotive memorabilia.
“This historic expansion not only allows us to meet unprecedented global demand for our dockets, but it also drives a massive economic boost for Scottsdale and the greater Phoenix area through extended tourism and hospitality revenue,” said Craig Jackson, chairman and CEO of Barrett-Jackson. “Adding a second full weekend also creates more opportunities for kids and families to experience the excitement of the auction, which is vital to cultivating the next generation and growing the collector car hobby. Most importantly, anchoring our flagship event across two high-traffic weekends provides a powerful platform to elevate our charity sales, giving us prime-time visibility to raise millions of additional dollars for deeply important causes.”
Highlighting the enhanced guest experience, opening weekend kicks off with Coca-Cola Family Day, featuring immersive STEM programming for young enthusiasts alongside high-stakes prime-time bidding. To consign a vehicle, register to bid, or purchase tickets for the nine-day 2027 Scottsdale Auction, visit Barrett-Jackson.com.
Download the Barrett-Jackson mobile app on your Apple or Android device to browse the auction vehicles and automobilia, save your favorites, find your way around the auction site and scroll through the event schedule.
This article was originally published on Barrett-Jackson.com.
