General Motors called its second-generation C/K pickups the “Action Line,” but this 1970 Chevrolet C10 that roving correspondent Tyson Hugie spotted has its own nickname: “Crown Royal.” JPS Customs, the shop that built this princely Pro-Touring creation, gave it that name for good reasons: The Verde Champagne exterior features Glacier Gold Cerakote accents, such as the mesh grille inserts, and the 20-inch front and 22-inch rear Schott billet wheels.
A Ridetech tubular suspension setup with coilovers replaces the original hardware. Inside, Crown Royal pampers its guests with a Duck Gray custom bench seat with Champagne inserts, Alcantara headliner, tailored carpeting with bound edges and custom mats, Budnik billet steering wheel, Vintage Air climate control, and the convenience of a Gearstar 700R4 four-speed automatic.
There’s more gold in the engine bay, which showcases Crown Royal’s 350ci V-8 crate engine and ProCharger supercharger. Someone at the Barrett-Jackson 2026 Scottsdale Auction paid $242,000 for this distinctive build. They didn’t just give themself the royal treatment — they upgraded to the Crown Royal treatment!
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